International Management Essay Example | Topics and Well Written Essays - 1750 words - 6

International Management - Essay Examplein the calibration and adaptation process include the legal-political climate, social-cultural make-up of the target market technological, stinting and demographic factors, etc. (Doyle and barren P. 35).During a products launch into a new international market, multi-national unbendables can decide to each use their standardized market mix or adapt the mix to suit the market. In my oeuvre I am going to discuss the varied standardization and adaptation strategies employed by different multi corporations like Pepsi, Mc Donalds and Toyota motors in the international business market.In several instances, a multi-national firm is forced to adapt its products and services marketing mix strategies to meet the topical anaesthetic consumer unavoidably. Also, the caller-up is influenced to apply marketing mix techniques to deal with wants that cant be altered due to factors such as culture, belief, economic conditions among separates. McDonalds is a global producer of fast foods but their burgers, and other foodstuffs are adapted to local needs alongside tastes and preferences. In the Indian market where a cow is a venerated animal, their fast foods contain other meat products in place of beef. In South America McDonalds burgers come highly chilled due to the natives kip down for excessively chilled foods (Learn marketing, Para.2).In the Middle East where Pepsi is the leading soft drinks producer, its less sweet as compared to Africa where sweetness is preferred. The locals have a culture of growing sugar cane which tends to affect their consumption tastes and preferences (Learn marketing, para.2).Toyota Motors mass is the leading producer of automotive in the world. Its headquarters are situated in Japan decided. The company decided to use its standard production techniques for all its companies in the World with minimal changes to adapt it to the local environment. Over the years, Toyota enjoyed monopoly in terms of c heaper and fuel economic consumption. However, in