Marketing Management Coursework Example | Topics and Well Written Essays - 500 words

marketing Management - Coursework ExampleJust like any other industry, banks also have various methods of create relationships with their guests and personal clients.In banks, guest loyalty remains the cornerstone of the current market conditions. Losing a customer in the banking industry is an absolute mistake especially when fighting with competitors in the market. Some of the common methods in which banks use to develop their ongoing customer relationships include building parley with their personal customers, enhancing customer services, gigantic research on their clients and identifying of their customer needs and wants (Kotler & Keller, 2011, p. 173). Additionally, banks also develop their customer relationships by providing full apocalypse while interacting with their personal customers.In order to develop relationships with their personal clients, most banks maintain effective financial-driven communication with their clients. Multiple communication systems between the clients and the banks help in creating openness between the customer and the banks.Barclays bank is know for its effective communication with its clients and personal customers. Generally, the bank has established good communication and rapport with its customers hence guaranteeing fervor of customers doing business with the company.Proper identification of customer needs and wants in banks is usually accomplished by maintaining customer interaction and communication. Additionally, using background research remains important in establishing customer needs and wants. some(prenominal) approaches help banks in developing relationships with its customers (Kotler & Keller, 2011, p. 67-73).This aspect mostly means focusing on provision of all over answers to customer concerns and queries. The whole exhibit involves honesty during communications and setting reasonable expectations for personal clients. The whole process helps in building